SVP New Business Development, UBI Soft
With a passion for creating bridges between different worlds, Deborah Papiernik is in charge of bringing into play Ubisoft’s IPs and expertise beyond video games, including Live Entertainment and VR experiences. An appreciated deal-maker and inspiring leader, she also develops strategic and technology alliances with companies from other industries looking for Ubisoft’s broad range of expertise, ranging from automobile or architecture to health and cultural institutions.
Her most recent collaboration can be seen in the « Age-old cities » exhibition (Oct 2018-Feb 2019) at the Arab World Institute in Paris, where Ubisoft has developed an original virtual reality experience that offers a very realistic, emotion-filled immersion in six sites destroyed or threatened in Syria, Libya and Iraq.
As a graduate from ESCP Business School (Paris) and Drexel LeBow MBA (Philadelphia), Deborah joined Ubisoft in 1997 as a Marketing Manager. She then headed up Emea Business Development for 10 years and became Managing Director of Ubisoft Partners, supervising third parties game development, for 5 years.